By Sally Cole-Misch

Join Wisconsin Sea Grant’s Titus Seilheimer in conversation with Sally Cole-Misch, author of Great Lakes, Great Read’s Adult Selection, “The Best Part of Us,” Monday, Nov. 11, at Manitowoc Public Library’s Balkansky Community Room from 6-7:30 p.m.

I’ve always believed that words are magical. Strung together in myriad ways, they transport us into entirely new worlds, bodies and experiences. They teach us about ourselves and the world around us and challenge us to think and act in new ways.

Sally Cole-Misch, submitted photo.

So, it’s no surprise I’ve spent my life surrounded by words. First as a reporter, then in environmental and Great Lakes communications and now as an author. “The Best Part of Us” tells the story of a family with deep bonds to each other and the lake and island near northern Lake Huron where they spend their summers. When that bond is threatened and then torn apart, each family member must consider who, what and where is most important in their lives. A coming-of-age story no matter the character’s age, the novel immerses readers in the breathtaking nature of the Great Lakes region, provides a fresh perspective on loyalty, and considers the essential roles that family, nature and place hold in all our lives.

I know science and magic are not usually used in the same sentence. One disavows the other, believing its principles and beliefs are the only truth. And yet, science — and particularly its findings about nature and the Great Lakes — became the magic I needed to write the fictional story in “The Best Part of Us.” Let me explain.

Thirty years ago, Great Lakes communicators thought we had to report all the horrible ways we were ruining our majestic lakes to spur people into action. The information was and is important and needs to be told. But how it’s told is just as important, and our emphasis on the extremes froze much of the public into fear and inaction.

Science provided the answers to change our approach: more than 1,000 studies over the past 40 years show that time spent in nature lowers our blood pressure and stress hormone levels, reduces anxiety and isolation, and improves mood and cognitive function. We absorb ions nature sends into the air near mountains and moving water as well as phytoncide chemicals from trees that further enhance our health and well-being. Scientific studies also show that the more connected we feel to and a part of the natural world, the more we believe we are living lives with purpose and satisfaction, feel part of something larger than ourselves, and have a stronger sense of generosity and commitment to protect nature.

We changed our environmental messaging to focus first on getting people outside so they can realize nature’s value in their lives, and scientific studies again told us that nature’s magic worked. Once it feeds the soul and body, we’re more interested in learning about our planet and changing our actions to reflect nature’s value in our lives. What humans value, we act to protect.

As a lifelong resident of the Great Lakes region, working with scientists, policymakers and advocate — who share a deep dedication to the lakes — has given my writing purpose in ways I never expected. I am indebted to every scientist like Titus Seilheimer of Wisconsin Sea Grant for sharing their research and our mutual passion for the lakes, which helped to improve our messaging to the public and provided the clues to writing “The Best Part of Us.”

Just as science proved the benefits of nature, recent studies have shown that reading fiction is as beneficial as meditation or deep relaxation exercises for reducing stress, improving sleep and our self-esteem, building vocabulary, expanding our imagination and slowing mental decline later in life. Fiction readers also deal with life’s ambiguities better because they’re used to unanswered questions. Sound familiar?

These results provided the final push to try writing fiction. Could I write a story that helps readers connect with nature and our precious Great Lakes, as I’d done in my factual writing? Where the setting is as much a character as the people in it and inspires readers to remember places and parts of nature they care about? With characters created based on their inherent connection with nature? And, like any good piece of fiction, provides the intellectual and emotional satisfaction of a good read, with the same benefits found in the scientific studies?

Seven years and 11 drafts later, “The Best Part of Us” was published. Science provided the inspiration and data to imagine the story, and as the setting and characters came to life in my imagination, they provided the enthusiasm to finish it. All of them reflecting the magic of nature, in their own way.

The post When the magic in science, nature and words creates the best part of us first appeared on Wisconsin Sea Grant.

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Blog | Wisconsin Sea Grant

Blog | Wisconsin Sea Grant

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Wisconsin Sea Grant

Sea Grant research and outreach projects took center stage in the latest issue of “Oceanography,” the official journal of The Oceanography Society. Published yesterday, the issue features 36 articles contributed by Sea Grant authors across 29 programs and the National Sea Grant Office.

“Sea Grant’s success and impact continues to rely on the power of collaboration,” said Jonathan Pennock, director of the National Sea Grant College Program. “This special issue showcases and celebrates the breadth of Sea Grant’s work.”

Articles cover a range of topics including aquaculture, marine debris research, green infrastructure, science communication and community partnerships, highlighting the wide scope of contributions Sea Grant makes to the environmental and marine sciences.

Tim Cambell, Julia Noordyk, Bonnie Willison and Marie Zhuikov with Wisconsin Sea Grant co-authored five articles with staff from other Sea Grant Programs across the country. Emma Hauser represented the Wisconsin program on the cover. Many other staff members helped review the articles, providing input and editing services.

Campbell, aquatic invasive species outreach specialist, contributed to two articles:

Examples of Sea Grant Efforts to Improve Aquatic Invasive Species Research, Outreach, and Management

SPOTLIGHT • Alien Language: Reflections on the Rhetoric of Invasion Biology

Noordyk, water quality and coastal communities outreach specialist, contributed to:

SPOTLIGHT • Advancing Stormwater Management at Great Lakes Marinas with Green Infrastructure: Outreach, Implementation, and Applied Research

Willison, video and podcast producer; and Zhuikov, senior science communicator; contributed to:

Storytelling in the Field with Sea Grant’s Science Communicators

Hauser, aquaculture education and outreach specialist, is featured in one of the cover images holding a net over an aquaculture tank.

Ultimately, this special issue is a reflection of Sea Grant’s scientific contributions and a look toward what is to come. Mona Behl, associate director of Georgia Sea Grant and a contributor to the special issue, said she hopes this issue will inspire new opportunities.

“Sea Grant is just one of many organizations that is committed to increasing the usefulness of science for societal good,” Behl said. “We invite readers of this special issue to join us in envisioning new pathways for collaboration, impact and innovation to propel toward a future where scientific advancements are accessible, equitable and transformative.”

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News Releases | Wisconsin Sea Grant

News Releases | Wisconsin Sea Grant

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Wisconsin Sea Grant

You could say that preventing the spread of aquatic invasive species (AIS) is a team sport. While it takes the professional efforts of natural resource managers, AIS specialists and others in the environmental field, it also takes the cooperation of the public.

Professionals encourage and rely on boaters, anglers and other outdoor enthusiasts to take preventative actions such as cleaning, draining and drying their boats and other watercraft and not moving water or live bait from one lake to another. Successful management of AIS and the help of a vigilant public go hand in hand.

Yet for community members to take necessary actions, they must first be aware of the negative impacts AIS can have and how to stop their spread. Communicating with them about AIS in an effective way is vital.

New research from Wisconsin Sea Grant Aquatic Invasive Species Outreach Specialist Tim Campbell, University of Wisconsin-Madison Associate Professor Bret Shaw and consultant Barry T. Radler sheds new light on such communication. The researchers analyzed which communication strategies are most effective and which may pose unintended problems. Shaw is a faculty member in the Department of Life Sciences Communication and is also an environmental communication specialist in the university’s Division of Extension.

The team’s findings were published online Aug. 14 in the journal Environmental Management (“Testing Emphasis Message Frames and Metaphors on Social Media to Engage Boaters to Learn about Preventing the Spread of Zebra Mussels”).

This advertisement is an example of the “science” message framing–a straightforward, factual approach. (Artwork by Brooke Alexander)

The trio used Facebook as a platform to test five types of messages—each invoking a different metaphor or message frame—to educate people about zebra mussels, a significant problem in the Great Lakes and elsewhere. These communication strategies can shape how people understand and form opinions about complex issues.

Paid advertising on Facebook and the social media site’s message-testing feature enabled the researchers to present these different messages to 270,000 people in Wisconsin with an interest in lakes, boating or fishing.

Although the ads presented messages similar to those commonly used in invasive species communication, up until this point little testing had actually been done about their effectiveness. The commonly used message frames were dubbed hitchhiker, militaristic, nativist, science and protective. The messages were paired with artwork by Brooke Alexander.

Many communication goals, the team found, can be achieved by using fact-based or more positive message frames. In general, the science frame—a direct, factual approach—will always perform at least as well as nativist and militaristic frames.

Said Campbell, “This work provides real-world results that can help those working with invasive species achieve their desired communication results, while avoiding possible unintended consequences from their messaging.” For example, nativist message framing (e.g., “alien,” “exotic”) can have unwanted xenophobic connotations while also not performing better than other frames on any tested metric.

Militaristic message framing can be fraught with unintended connotations. (Artwork by Brooke Alexander)

Similarly, militaristic framing (such as stating we are “at war” with invasive species) can create potentially unhealthy relationships with nature and misguided views on how to manage invasive species.

Shaw noted that the metrics tested for the Facebook ads included cost-per-click, shares and comments. As he explained, “Many scholars and AIS professionals have debated the use of nativist or militaristic language in prevention campaigns, since many of them find that language to be fraught with unwanted implications. Based on our research, we recommend that outreach professionals skip those nativist and militaristic frames and focus instead on clearly communicated science.”

The team’s journal article may be read online. The research was supported by Wisconsin Sea Grant and the University of Wisconsin-Madison Division of Extension.

For further information, contact Campbell at tim.campbell@wisc.edu.

The post New research provides guidance for effective public messaging about invasive species prevention first appeared on Wisconsin Sea Grant.

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News Releases | Wisconsin Sea Grant

News Releases | Wisconsin Sea Grant

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Jennifer Smith

A series of informal, interactive science presentations on Great Lakes issues will return in spring 2021 with new topics and speakers.

Wisconsin Sea Grant’s “Lake Talks” series highlights topics related to Lake Michigan or, more widely, the Great Lakes basin. Spring talks will be offered through Zoom in light of the ongoing pandemic.

The spring series kicks off on Thursday, March 18 at 7 p.m. with “What cartoon zebra mussels taught me about invasive species communication.” (Register now for this Zoom webinar.)

Aquatic Invasive Species Outreach Specialist Tim Campbell. (Photo: Wisconsin Sea Grant)

The speaker is Tim Campbell, Wisconsin Sea Grant aquatic invasive species outreach specialist. Campbell will discuss how metaphors—such as aquatic invasive species as “hitchhikers” or “invaders”—affect how people perceive the issues, and how certain metaphors pose ethical issues or may not lead to productive engagement.

As Campbell explained, “People use many different message frames and metaphors when talking about invasive species, and we know that metaphor use can affect how people understand complex issues. We wanted to better understand how these communication strategies impact actions people might take in regards to invasive species.”

Because preventing the spread of aquatic invasive species (AIS) depends significantly on public cooperation, communicating with the public in an effective way is highly important. Learn what Campbell and his fellow researchers discovered through work that was funded by Wisconsin Sea Grant. The research focused on communication about zebra mussels.

The Lake Talks series will continue with talks in April, May and June. Those future talks will address PFAS (contaminants in our waters often referred to as “forever chemicals”), tourism in the Great Lakes and rip current safety.

The image and tagline here are an example of “militaristic” message framing about invasive species. (Artwork: Brooke Alexander)

All sessions will last one hour on Zoom and include time for audience Q&A. For connection information for future talks, visit the Lake Talks page of the Wisconsin Sea Grant website, or follow Wisconsin Sea Grant on Facebook or Twitter as event dates draw closer. You can register for Tim Campbell’s talk now.

For questions about this series, contact Wisconsin Sea Grant science communicator Jennifer Smith.

The post “Lake Talks” series returns for spring 2021 with presentation on invasive species communication first appeared on Wisconsin Sea Grant.

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News Releases – Wisconsin Sea Grant

News Releases – Wisconsin Sea Grant

https://www.seagrant.wisc.edu/news/lake-talks-series-returns-for-spring-2021-with-presentation-on-invasive-species-communication/

Jennifer Smith